The Melon

Project Description

Visual Thinking leads students through specific steps in the design process to create engaging and relevant solutions. Students propose a topic, identify its relevant audience and stakeholders, and then design a solution that has to engage and direct a message to target audiences of a brand.

Project Concept

I made the decision to build a brand named The Melon which served as a one stop service for travelers. The Melon was the brand for young travelers who needed to save on traveling costs. Melon's visual graphics presented three keywords - fresh, friendly and firm. The four deliverables of Melon were Melon magazine, Melon posters, Melon Video, and Melon application. The deliverables play with green, white and hand drawings.